Is all that glitters gold, actually? Exploring advertising impact of refined Premium Print


Heinrich, Daniel



URL: http://ub-madoc.bib.uni-mannheim.de/28933
Document Type: Conference presentation
Year of publication: 2010
Conference title: 2010 Academy of Marketing Science Annual Conference
Location of the conference venue: Portland, USA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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