Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions


Hattula, Stefan



URL: http://ub-madoc.bib.uni-mannheim.de/28935
Document Type: Conference presentation
Year of publication: 2009
Conference title: 31st Annual INFORMS Marketing Science Conference
Location of the conference venue: Ann Arbor, Mich.
Date of the conference: 2009
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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