Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement


Schuhmacher, Monika C. ; Kuester, Sabine ; Tremel, Maurus



Document Type: Conference or workshop publication
Year of publication: 2011
Book title: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 22
Page range: 9-10
Date of the conference: 5 - 7 August 2011
Author/Publisher of the book
(only the first ones mentioned)
:
Noble, Stephanie M.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61839-652-5
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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