The Dissemination of Market Orientation in Sales Organizations: A Three Level Study of the Direct and Indirect Influences of Leaders' Market Orientation


Kraus, Florian ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas



Document Type: Conference or workshop publication
Year of publication: 2007
Book title: AMA Winter Educators' Conference 2007: Marketing Theory and Applications
Page range: 339-340
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISBN: 0-87757-324-7
ISSN: 1054-0806
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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