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Erfolgsfaktoren der Steuerung der Marktbearbeitung


Homburg, Christian ; Artz, Martin



Document Type: Book chapter
Year of publication: 2011
Book title: Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen; Prof. Dr. Wolfgang Fritz zum 60. Geburtstag
Page range: 5-23
Publisher: Wagner, Udo
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-2928-0
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Artz, Martin

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