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Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren


Homburg, Christian ; Totzek, Dirk



Document Type: Book chapter
Year of publication: 2011
Book title: Preismanagement auf Business-to-Business-Märkten
Page range: 13-69
Publisher: Homburg, Christian
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-1559-7
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Totzek, Dirk

Google Scholar: Homburg, Christian ; Totzek, Dirk

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Totzek, Dirk

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