Co-creation in new service development: An experiment

Schuhmacher, Monika C. ; Kuester, Sabine ; Feurer, Sven

Schuhmacher_Kuester_Feurer_2012.pdf - Published

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URN: urn:nbn:de:bsz:180-madoc-310374
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 120-121
Conference title: 2012 AMA Marketing Winter Educators' Conference
Location of the conference venue: St. Petersburg, Fla.
Date of the conference: 17.-19.02.2012
Publisher: Bharadwaj, Sundar
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Assoc. ; Curran
ISBN: 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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