Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?


Homburg, Christian ; Artz, Martin ; Wieseke, Jan



DOI: https://doi.org/10.1509/jm.09.0487
URL: http://journals.ama.org/doi/abs/10.1509/jm.09.0487...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Marketing : JM
Volume: 76
Issue number: 3
Page range: 56-77
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Artz, Martin ; Wieseke, Jan

Google Scholar: Homburg, Christian ; Artz, Martin ; Wieseke, Jan

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Artz, Martin ; Wieseke, Jan

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