Green Branding: Do Local and Global Brands Benefit from Organic Labeling?


Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniele B.



Document Type: Conference or workshop publication
Year of publication: 2011
Book title: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Volume: 34
Page range: 443
Date of the conference: May 24-27, 2011
Publisher: Dato-on, Mary Conway
Place of publication: Ruston, Louis. [u.a.]
Publishing house: AMS
ISBN: 0-939783-37-1
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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