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Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment


Bauer, Hans H. ; Heinrich, Daniel ; Schoenmüller, Verena



Document Type: Conference or workshop publication
Year of publication: 2013
Book title: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 256-257
Conference title: 2012 AMA Marketing Winter Educators' Conference
Location of the conference venue: St. Petersburg, Fla.
Date of the conference: February 17-19, 2012
Publisher: Bharadwaj, Sundar
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-62276-649-9
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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