Together We Can Make it: Exploring Why Consumers Engage in Boycotts

Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph

Document Type: Conference or workshop publication
Year of publication: 2011
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Page range: 75-77
Conference title: 2011 Academy of Marketing Science World Marketing Congress (WMC)
Location of the conference venue: Reims, France
Date of the conference: 19. -20.07.2011
Publisher: Campbell, Colin
Place of publication: Ruston, Louis. [u.a.]
Publishing house: AMS
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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