Branding Universities: An Updated View of Factors Underlying College Choice


Albrecht, Carmen-Maria ; Mathew, Joseph ; Spake, Deborah



Document Type: Conference or workshop publication
Year of publication: 2011
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Page range: 112-114
Conference title: 2011 Academy of Marketing Science World Marketing Congress (WMC)
Location of the conference venue: Reims, France
Date of the conference: July 19-23, 2011
Publisher: Campbell, Colin
Place of publication: Coral Gables, Fla.
Publishing house: AMS
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item