Measuring Brand Stress and Identifying Consumers' Coping Strategies: An Exploratory Study in Germany


Albrecht, Carmen-Maria ; Bauer, Hans H.



Document Type: Conference or workshop publication
Year of publication: 2010
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Page range: 97-99
Conference title: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
Location of the conference venue: Lille, France
Date of the conference: 2010
Place of publication: Coral Gables, Fla.
Publishing house: AMS
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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