Investigating Adolescents' Perceived Brand Stress: Scale Development, Antecedents and Consequences


Albrecht, Carmen-Maria ; Bauer, Hans H. ; Stokburger-Sauer, Nicola



Document Type: Conference or workshop publication
Year of publication: 2010
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Page range: 112-117
Conference title: 2010 AMA Marketing and Public Policy Conference: Sustainability and Society
Location of the conference venue: Denver, Colo.
Date of the conference: May 20 – 22, 2010
Place of publication: Coral Gables, Fla.
Publishing house: American Marketing Assoc.
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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