Suboptimal segmentation: Assessing the use of demographics in financial services advertising


Piercy, Niall ; Campbell, Colin ; Heinrich, Daniel



DOI: https://doi.org/10.1057/fsm.2011.21
URL: https://www.researchgate.net/publication/257880897...
Additional URL: https://www.econbiz.de/Record/suboptimal-segmentat...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Financial Services Marketing : JFSM
Volume: 16
Issue number: 3/4
Page range: 173-182
Place of publication: Basingstoke
Publishing house: Palgrave Macmillan
ISSN: 1363-0539
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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