Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken


Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B.



DOI: https://doi.org/10.15358/0344-1369-2011-3-192
URL: https://www.researchgate.net/publication/276407374...
Additional URL: https://elibrary.vahlen.de/10.15358/0344-1369-2011...
Document Type: Article
Year of publication: 2011
The title of a journal, publication series: Marketing : Zeitschrift für Forschung und Praxis ; ZFP
Volume: 33
Issue number: 3
Page range: 192-207
Place of publication: München [u.a.]
Publishing house: Beck
ISSN: 0344-1369
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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