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Boosting Sales Productivity: The Man-on-the-Bench Effect


Kraus, Florian ; Ahearne, Michael ; Liutec, Carmen ; Steenburgh, Thomas



Document Type: Conference presentation
Year of publication: 2011
Conference title: MSI Conference: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
Location of the conference venue: Washington, DC
Date of the conference: 09.12.-10.12.2011
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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BASE: Kraus, Florian ; Ahearne, Michael ; Liutec, Carmen ; Steenburgh, Thomas

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