Social Marketing Effectiveness - Development of a Midrange Theory

Helmig, Bernd ; Thaler, Julia

Document Type: Conference presentation
Year of publication: 2011
Conference title: 71st Annual Meeting of the Academy of Management (AoM)
Publication language: English
Subject: 330 Economics

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item