Promoting Good Individual and Prosocial Behavior: On the Impact of Social and Temporal Framing on Social Marketing Effectiveness


Thaler, Julia



Document Type: Conference presentation
Year of publication: 2010
Conference title: 39th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Publication language: English
Subject: 330 Economics




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Thaler, Julia Promoting Good Individual and Prosocial Behavior: On the Impact of Social and Temporal Framing on Social Marketing Effectiveness. (2010) 39th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) [Conference presentation]


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