The Specific Role of Sales Force Integration in New Product Development


Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas



URL: http://imu2.bwl.uni-mannheim.de/fileadmin/files/im...
Document Type: Working paper
Year of publication: 2012
The title of a journal, publication series: IMU Research Insights
Volume: 004
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Subject: 330 Economics
Abstract: The goal of this paper is to understand the impact of sales force integration on new product success.

Dieser Eintrag ist Teil der Universitätsbibliographie.




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