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Launch tactics for service innovations: Review, synthesis, and ideas for future research


Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine



Document Type: Conference or workshop publication
Year of publication: 2013
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 42
Conference title: Lost in Translation: Marketing in an Interconnected World
Location of the conference venue: Istanbul
Date of the conference: June 4-7, 2013
Place of publication: Stockholm
Publishing house: EMAC
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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