How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority


Homburg, Christian ; Jensen, Ove ; Hahn, Alexander



DOI: https://doi.org/10.1509/jm.11.0251
URL: http://journals.ama.org/doi/abs/10.1509/jm.11.0251
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Marketing : JM
Volume: 76
Issue number: 5
Page range: 49-69
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ORCID: 0000-0003-1607-5237 ; Jensen, Ove ; Hahn, Alexander (2012) How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority. Journal of Marketing : JM Chicago, Ill. 76 5 49-69 [Article]


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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Jensen, Ove ; Hahn, Alexander

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