Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development

Hildesheim, Andreas

Document Type: Doctoral dissertation
Year of publication: 2011
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 5 October 2011
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Subject headings (SWD): Innovation , Vertrieb
Keywords (English): Sales force , new product development
Abstract: This dissertation project aims at resolving the question whether sales force integration represents a key driver of new product success both at the new product and at the company level.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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