Marketing Management: A Contemporary Perspective


Homburg, Christian ; Kuester, Sabine ; Krohmer, Harley



Document Type: Book
Year of publication: 2009
Place of publication: London
Publishing house: McGraw-Hill Higher Education
ISBN: 0-07-711724-7
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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