Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers?

Fitzgerald, Jennifer

Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Winter Educators' Conference
Location of the conference venue: New Orleans, La.
Date of the conference: 19-22. Februar
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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