Idea contests in new service development: Whom to integrate and how?

Schuhmacher, Monika C.

Document Type: Conference presentation
Year of publication: 2011
Conference title: 18th International Product Development Management Conference "Innovate through Design"
Location of the conference venue: Enschede, Netherlands
Date of the conference: 6.-7. Juni
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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