Co-creation in new service development: An experiment

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2012
Conference title: AMA Winter Educators' Conference 2012
Location of the conference venue: St. Petersburg, Russia
Date of the conference: 17.02.-19.02.2012
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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