Launch tactics for service innovations: Review, synthesis, and ideas for future research


Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine



Document Type: Conference presentation
Year of publication: 2013
Conference title: EMAC Conference
Location of the conference venue: Istanbul, Turkey
Date of the conference: 4.-7. Juni
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




+ Export and Citation


Choose a citation style.

+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item