No More "Lost in Translation" by Applying Sound Symbolism in International Brand NamesHomburg, Christian ; Imschloß, Monika ; Kühnl, Christina
BASE:
Homburg, Christian
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Imschloß, Monika
;
Kühnl, Christina
Google Scholar: Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina ORCID: Homburg, Christian ![]()
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