The Effects of Organizational Price Perceptions and Incentives on Price Concessions in B2B-Markets


Homburg, Christian ; Totzek, Dirk



Document Type: Conference presentation
Year of publication: 2011
Conference title: International Symposium on Contemporary Issues in Branding and Pricing
Location of the conference venue: St. Petersburg, Russia
Date of the conference: 06.-08.10.2011
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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BASE: Homburg, Christian ; Totzek, Dirk

Google Scholar: Homburg, Christian ; Totzek, Dirk

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Totzek, Dirk

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