Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing

Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series:	Proceedings of the Annual Conference of the Academy of Marketing Science
Volume:	34
Conference title:	AMS 40th Anniversary Conference 2011
Location of the conference venue:	Coral Gables, Fla.
Date of the conference:	24.-27.05.2011
Publisher:	Dato-on, Mary Conway
Place of publication:	Ruston, Louis. [u.a.]
Publishing house:	AMA
ISBN:	0-939783-37-1
Publication language:	English
Institution:	Business School > ABWL u. Marketing I (Homburg)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie

Google Scholar: Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie

ORCID: Homburg, Christian

; Totzek, Dirk ; Krämer, Melanie

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