Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing


Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie



Document Type: Conference or workshop publication
Year of publication: 2011
Book title: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series: Proceedings of the Annual Conference of the Academy of Marketing Science
Volume: 34
Conference title: AMS 40th Anniversary Conference 2011
Location of the conference venue: Coral Gables, Fla.
Date of the conference: 24.-27.05.2011
Author/Publisher of the book
(only the first ones mentioned)
:
Dato-on, Mary Conway
Place of publication: Ruston, Louis. [u.a.]
Publishing house: AMA
ISBN: 0-939783-37-1
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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