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Document Type:
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Conference or workshop publication
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|
Year of publication:
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2011
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Book title:
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The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
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The title of a journal, publication series:
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Proceedings of the Annual Conference of the Academy of Marketing Science
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Volume:
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34
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Conference title:
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AMS 40th Anniversary Conference 2011
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Location of the conference venue:
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Coral Gables, Fla.
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Date of the conference:
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24.-27.05.2011
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Author/Publisher of the book
(only the first ones mentioned):
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Dato-on, Mary Conway
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Place of publication:
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Ruston, Louis. [u.a.]
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Publishing house:
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AMA
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ISBN:
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0-939783-37-1
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Publication language:
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English
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Institution:
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Business School > ABWL u. Marketing I (Homburg)
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Subject:
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650 Management
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