Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in PricingHomburg, Christian ; Totzek, Dirk ; Krämer, Melanie
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Homburg, Christian
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Totzek, Dirk
;
Krämer, Melanie
Google Scholar: Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie ORCID: Homburg, Christian ![]()
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