Removing the Product, but Retaining the Customer: How to Manage Opportunities and Threats of Product EliminationsPrigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas
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Prigge, Jana-Kristin
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Homburg, Christian
;
Fürst, Andreas
Google Scholar: Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas ORCID: Prigge, Jana-Kristin ; Homburg, Christian ![]()
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