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Removing the Product, but Retaining the Customer: How to Manage Opportunities and Threats of Product Eliminations


Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas



Document Type: Conference presentation
Year of publication: 2012
Conference title: 41st Annual EMAC Conference
Location of the conference venue: Lisbon, Portugal
Date of the conference: 2012
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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BASE: Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas

Google Scholar: Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas

ORCID: Prigge, Jana-Kristin ; Homburg, Christian ORCID: 0000-0003-1607-5237 ; Fürst, Andreas

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