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Shareholder Value Implications of Product Design - The Role of Aesthetic, Ergonomic, and Symbolic Value


Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian



Document Type: Conference presentation
Year of publication: 2012
Conference title: 41st Annual EMAC Conference
Location of the conference venue: Lisbon, Portugal
Date of the conference: 2012
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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BASE: Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian

Google Scholar: Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian

ORCID: Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian ORCID: 0000-0003-1607-5237

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