Shareholder Value Implications of Product Design - The Role of Aesthetic, Ergonomic, and Symbolic Value

Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian

Document Type: Conference presentation
Year of publication: 2012
Conference title: 41st Annual EMAC Conference
Location of the conference venue: Lisbon, Portugal
Date of the conference: 2012
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

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