Salespeople's Misperception of Customer Commitment - A Neglected Danger for Customer Relationships

URL:	https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	23
Page range:	103-104
Date of the conference:	17-19 February 2012
Publisher:	Bharadwaj, Sundar
Place of publication:	Chicago, Ill. ; Red Hook, NY
Publishing house:	American Marketing Assoc. ; Curran
ISBN:	0-87757-348-4 , 978-1-62276-649-9
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing I (Homburg)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max

Google Scholar: Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max

ORCID: Bornemann, Torsten ; Homburg, Christian

; Kretzer, Max

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