Between Too Much and Too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments


Homburg, Christian ; Imschloß, Monika



Document Type: Conference presentation
Year of publication: 2012
Conference title: 41st Annual EMAC Conference
Location of the conference venue: Lisbon, Portugal
Date of the conference: 2012
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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BASE: Homburg, Christian ; Imschloß, Monika

Google Scholar: Homburg, Christian ; Imschloß, Monika

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Imschloß, Monika

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