Development of Successful Really New Products: The ‘Over-collaboration’ Effect at Different Stages of the New Product Development Process


Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine



Document Type: Conference presentation
Year of publication: 2015
Conference title: AMA Winter Marketing Educators' Conference 2015
Location of the conference venue: San Antonio, Tex.
Date of the conference: February 13-15, 2015
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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