No more "Lost in Translation" by Applying Sound Symbolism in International Brand Names


Kühnl, Christina ; Mantau, Alexandra



URL: http://www.google.de/url?sa=t&rct=j&q=&esrc=s&sour...
Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Lost in translation : marketing in an interconnected world; EMAC 42nd Annual Conference, Istanbul, June 4-7, 2013; conference proceedings
Page range: 267-268
Date of the conference: 04.-07.06.2013
Author/Publisher of the book
(only the first ones mentioned)
:
Karaosmanoglu, Elif
Place of publication: Istanbul
Publishing house: Techn. Univ.
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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