Apples and Apples or Apples and Oranges? A Comparative Analysis of Success Drivers in New Product and New Service Development


Homburg, Christian ; Kühnl, Christina



Document Type: Conference or workshop publication
Year of publication: 2011
Book title: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 21
Page range: 186
Date of the conference: 13.-16.08.2010
Publisher: Iyer, Easwar
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61782-253-7
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Kühnl, Christina

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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Kühnl, Christina

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