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Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung


Homburg, Christian



Document Type: Book
Year of publication: 2014
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-658-03562-4
Edition: 4., überarb. und erw. Aufl.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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