How to get lost customers back? : A study of antecedents of relationship revival


Homburg, Christian ; Hoyer, Wayne D. ; Stock-Homburg, Ruth



DOI: https://doi.org/10.1007/s11747-007-0031-7
URL: https://link.springer.com/article/10.1007%2Fs11747...
Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 35
Issue number: 4
Page range: 461-474
Place of publication: Dordrecht ; New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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