Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands?


Vomberg, Arnd



Document Type: Conference presentation
Year of publication: 2014
Conference title: European Marketing Conference
Location of the conference venue: Valencia, Spain
Date of the conference: 02.-06.06.2014
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-)
Subject: 330 Economics
650 Management




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