The zero-price effect in a multicomponent product context


Konya-Baumbach, Elisa



DOI: https://doi.org/10.1016/j.ijresmar.2016.01.009
URL: http://www.sciencedirect.com/science/article/pii/S...
Additional URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_i...
Document Type: Article
Year of publication: 2016
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 33
Issue number: 3
Page range: 689-694
Place of publication: Amsterdam
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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