Opposites attract, but Similarity works : A Study of Interorganizational Similarity in Marketing ChannelsHomburg, Christian ; Fassnacht, Martin ; Schneider, Janna
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Homburg, Christian
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Fassnacht, Martin
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Schneider, Janna
Google Scholar: Homburg, Christian ; Fassnacht, Martin ; Schneider, Janna ORCID: Homburg, Christian ![]()
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