Get the show on the road : go-to-market strategies for e-innovations of start-ups


Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C.



DOI: https://doi.org/10.1016/j.jbusres.2017.09.037
URL: http://www.sciencedirect.com/science/article/pii/S...
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 83
Page range: 65-81
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Export and Citation


Choose a citation style.

+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item