Reverse innovation : how to use emerging markets as a source of corporate competitive advantage


Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine



Additional URL: http://toc.proceedings.com/35263webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 28
Page range: I-3
Conference title: AMA Winter Marketing Academic Conference 2017
Location of the conference venue: Orlando, FL
Date of the conference: 17.-19.02.2017
Publisher: Chandy, Rajesh
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-5108-4406-3
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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