Adding to the frugal innovation discourse : conceptualizing and measuring product frugality

Janda, Sergej von ; Shainesh, G. ; Kuester, Sabine ; Schuhmacher, Monika C.

Document Type: Conference or workshop publication
Year of publication: 2017
Book title: 24th Innovation and Product Development Management Conference (IPDMC) : Reykjavik, Iceland, June 11-13, 2017 ; proceedings
Conference title: 24th Innovation Product Development Management Conference
Location of the conference venue: Reykjavik, Iceland
Date of the conference: 11.-13.06.2017
Place of publication: Brussels
Publishing house: EIASM
ISSN: 1998-7374
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: nur auf USB-Stick

Dieser Eintrag ist Teil der Universitätsbibliographie.

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