I feel you! How catching on emotions via online customer reviews affects innovation adoption

Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine

Additional URL: https://www.rug.nl/emac2017/participate/pdf/emac_b...
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: Leaving footprints : EMAC 2017 : annual conference of the European Marketing Academy : May 23-26, 2017, University of Groningen, The Netherlands
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 46
Conference title: 46th EMAC Annual Conference 2017
Location of the conference venue: Groningen, Netherlands
Date of the conference: 23.-26.05.2017
Publisher: Ittersum, Koert van
Place of publication: Stockholm
Publishing house: European Marketing Academy
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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