Pay what you want - successful in the long run? Conceptualization of a measurement model for a dynamic experimental study


Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ; Weber, Daniel ; Strotmann, Wolf-Christian



URL: https://mafiadoc.com/a-decision-support-tool-for-r...
Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Conference proceedings : 5th Marketing Dynamics Conference, January 4-6th, 2009, University of Waikato, Hamilton, New Zealand
Page range: 56
Conference title: 5th Marketing Dynamics Conference
Location of the conference venue: Hamilton, NZ
Date of the conference: 04.-06.01.2009
Place of publication: Hamilton, NZ
Publishing house: University of Waikato, Waikato Management School
Publication language: English
Institution: Business School > Corporate Social Responsibility (Edinger-Schons 2015-)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ; Weber, Daniel ; Strotmann, Wolf-Christian Pay what you want - successful in the long run? Conceptualization of a measurement model for a dynamic experimental study. 56 In: Conference proceedings : 5th Marketing Dynamics Conference, January 4-6th, 2009, University of Waikato, Hamilton, New Zealand (2009) Hamilton, NZ 5th Marketing Dynamics Conference (Hamilton, NZ) [Conference or workshop publication]


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