Supporting new product launches with social media communication and online advertising: sales volume and profit implications

Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. ; Zumstein, Philipp

Corporate creators: UB Mannheim
Document Type: Journal/Publication series
Year of publication: 2018
The title of a journal, publication series: Journal of Product Innovation Management
Volume: 1
Issue number: 1
Page range: tba
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Zentrale Einrichtungen > University Library
Subject: 650 Management
Abstract: englisches abstract
Translation of the abstract: deutsches abstract (German)

Dieser Eintrag ist Teil der Universitätsbibliographie.

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