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Supporting new product launches with social media communication and online advertising: sales volume and profit implications


Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. ; Zumstein, Philipp



Corporate creators: UB Mannheim
DOI: https://doi.org/10.1111/jpim.12475
Document Type: Journal/Publication series
Year of publication: 2018
The title of a journal, publication series: Journal of Product Innovation Management
Volume: 1
Issue number: 1
Page range: tba
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Zentrale Einrichtungen > University Library
Subject: 650 Management
Abstract: englisches abstract
Translation of the abstract: deutsches abstract (German)

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. ; Zumstein, Philipp

Google Scholar: Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. ; Zumstein, Philipp

ORCID: Gruner, Richard L. ORCID: 0000-0002-5176-8584 ; Vomberg, Arnd ; Homburg, Christian ORCID: 0000-0002-3584-9181 ; Lukas, Bryan A. ; Zumstein, Philipp ORCID: 0000-0001-9828-714X

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