Supporting new product launches with social media communication and online advertising: sales volume and profit implicationsGruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. ; Zumstein, Philipp
BASE:
Gruner, Richard L.
;
Vomberg, Arnd
;
Homburg, Christian
;
Lukas, Bryan A.
;
Zumstein, Philipp
Google Scholar: Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. ; Zumstein, Philipp ORCID: Gruner, Richard L. ![]() ![]() ![]()
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