Some Online-Consumers are More Equal then Others: an intercultural customer-typology for the internet


Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank



Document Type: Conference or workshop publication
Year of publication: 2004
Book title: Proceedings / Academy of Marketing Science, Cultural Perspectives on Marketing Conference, Puebla, Mexico September 22-24
Volume: 9
Place of publication: Greenvale, NY
Publishing house: AMS
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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